Attendance
Before the pandemic, Vidcon claimed they had an attendance of 75,000. I believe that — it was crowded in the exhibit halls and outside the plaza.
We all remember the stunts where a huge creator would show up in public, causing near riots.
Last year they claimed 50,000. The exhibit halls were pretty light.
This year, I think it’s 35,000 though I suspect they will claim higher.
The number of exhibitors is less than in previous years. I walked the entire convention center floor in 39 minutes.
The only exhibits that had lines were those that were giving away free stuff.
However, props to the experiential marketing companies that made a ton of huge and well thought out activations.
For this year, Vidcon’s selection of featured creators didn’t bring excitement.
There was no Mr. Beast.
Logan and Jake Paul were banned long ago.
David Dobrik and Emma Chamberlin went to the Cannes Lions International Festival of Creativity.
Liza Koshy has pretty much given up on social media. Lily Singh were off supporting her own projects.
However, the industry conference seemed very well attended.
The featured creator hotel, where all the VIP lounges are located, was more calm than in previous years. This might have been due a change in access policies to the featured creator hotel.
Instead of the sponsors distributing their wristbands via a manned check-in tent, Vidcon took over the distribution of VIP wristbands. There was no last-minute texting to add people to the list. Instead, you had to have a QR code created by the sponsor.
Also, Vidcon was pretty tight with invited guest badges.
This was the first year (out of 9 vidcons) that I had to buy a badge to get into the featured creator hotel. In previous years, you just needed a wristband.
What should Vidcon do differently to get more fans to attend?
Why are consumers not attending like they did before?
