Here are the types of creators we are looking for to fill our roster. Both should be mid-tier creators with 100K – 500K followers. You should have a 5% or more engagement rate with steady views. We love unique takes and points of view. One long-form YouTube content creator in educational content, business, or entertainment.… Continue reading What types of clients are we looking for in 2024?
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Generative AI: The New Buddy for Content Creators!
The digital space is buzzing with the magic of Generative AI. Content creators and big brands are hopping onto this bandwagon to jazz up their creativity and get more done quicker! Even YouTube is throwing its hat in the ring with cool AI tools for creators. Though there’s a tiny hiccup as Snap had to… Continue reading Generative AI: The New Buddy for Content Creators!
Unlocking the Hidden Potential of Metacreator Partnerships: The New Frontier in Influencer Marketing to Creators
Introduction: The Untapped Goldmine in the Creator Economy When it comes to the dynamic world of influencer marketing and the Creator Economy, companies are always on the lookout for groundbreaking strategies. Enter the little-known but incredibly effective concept of Metacreator Partnerships. Though it may seem counterintuitive, this tactic involves marketing to the influencers who are… Continue reading Unlocking the Hidden Potential of Metacreator Partnerships: The New Frontier in Influencer Marketing to Creators
When should an influencer get a talent manager?
Getting a talent manager (or creator manager which is the term I prefer), shouldn’t be taken lightly. When should you get a manager? Here are some reasons: Content vs. Business: If you find that administrative tasks are taking up more time than content creation, it may be time to bring in a manager. If you… Continue reading When should an influencer get a talent manager?
Beyond the Feed: The Realities of Being a Content Creator
Far from being a smooth ride to fame and fortune, the life of a content creator is fraught with unspoken difficulties. This article aims to shed light on these topics to offer a more realistic perspective and actionable strategies for those in the field. The Isolated Nature of Content Creation: Addressing Loneliness Despite the community-oriented… Continue reading Beyond the Feed: The Realities of Being a Content Creator
Are you becoming irrelevant? 12 Proven Strategies to Fix Your TikTok Engagement and Views
The situation: You have a lot of followers, but you’re finding that your videos are underperforming. It might be time to revamp your TikTok strategy. This blog post aims to dive deep into various methods to increase your TikTok engagement, so you can reach more people and grow your community. 1. Master Content Relevance for… Continue reading Are you becoming irrelevant? 12 Proven Strategies to Fix Your TikTok Engagement and Views
Boosting Your Influencer Marketing Strategy: Essential KPIs for Success!
To measure the impact and ROI of your campaigns effectively, it’s crucial to choose the right KPIs in influencer marketing. With numerous metrics available, it can be challenging to determine the most valuable ones. Let’s explore the key indicators for measuring reach, engagement, conversions, and campaign ROI, enabling you to enhance your influencer marketing strategy.… Continue reading Boosting Your Influencer Marketing Strategy: Essential KPIs for Success!
Can we address the elephant in the room about VidCon?
Attendance Before the pandemic, Vidcon claimed they had an attendance of 75,000. I believe that — it was crowded in the exhibit halls and outside the plaza. We all remember the stunts where a huge creator would show up in public, causing near riots. Last year they claimed 50,000. The exhibit halls were pretty light.… Continue reading Can we address the elephant in the room about VidCon?
Ignite Your Brand: Unleashing the Magic of Core Values!
Your personal brand reflects who you are and what you stand for. This is the strategy for long term success as content creator. Start by defining your core values, beliefs, and passions. Let them guide your actions and decisions, creating authenticity and attracting like-minded connections. Your core values act as a moral compass, helping you… Continue reading Ignite Your Brand: Unleashing the Magic of Core Values!
Sundance Film Festival 2023
I’m working this week on activations in Park City, Utah during film festival week. This includes the popular media interview lounges and cast portrait studios. Those types of venues are the preferred formats because they can include paid media. This year appears to be really different as there will be less competition for earned media.… Continue reading Sundance Film Festival 2023